The One Action to Take Before Election Day
If you do nothing else between now and the close of polls, do this
This is it, folks. Early voting ends on Sunday, June 22, and by 9pm on Tuesday the final votes in the city’s 2025 primaries will be cast. We won’t know the results of ranked choice tabulations immediately, but the story will have been written—the rest will just be a matter of time.
For now, the pen is still in our hands. That’s why we’re urging you to use it.
Before Tuesday, write to the voters in your life to remind them of these races and to recommend the best candidates—ideally via our NYC 2025 Voter Guide.
It’s up to us whether New York has a city council, borough presidents, and citywide elected officials who are up for the job: confronting the housing shortage driving up rents, investing in public transit and people-first streets, making our neighborhoods safer and more sustainable.
Raising money to buy ads and send mailers, knocking doors, talking to voters in the street: it all matters. But no action is better at swaying a voter than hearing from a trusted messenger—like you. That’s especially true in lower-salience down-ballot races from council to comptroller where most voters don’t know much about any candidate.
Over the last week, we have seen firsthand the dispositive impact that sharing our recommendations and our guide has had. (Example quote: “Just got back from voting! I voted for [Keith] Powers because of your email.”) It’s especially true for voters not as plugged into politics as we are: former classmates and coworkers, members of our neighborhood or extracurricular group chats, friends of our parents and parents of our friends.
Now we need to augment the effort.
Below is model text you can tweak and use for emails, social posts, and group chats. Copy/paste it into an email and bcc the New York voters in your life!
Use these links to immediately create posts across social platforms:
Check out this library of additional content you can send and share.
It includes links for individual races, in case you want to skip the full guide.
It has “Dear Neighbor” letters you can print to slip under neighbors’ doors.
If each recipient of this email reaches just four more New Yorkers, that’s over 10,000 voters: more than the margin in the 2021 mayor’s race!
Let’s do this—and build a better, more abundant New York. Together.
Model Relational Outreach Text
Still thinking about who to vote for on Tuesday? Here’s a resource I’ve found very helpful ahead of the June 24th primary: the NYC 2025 Voter Guide (www.nyc2025.com) prepared by Abundance New York, a community I belong to.
I’m part of Abundance because I share its goals of more housing options, improved public transit, and better government service delivery to address the city’s affordability and quality of life challenges—and so do the candidates recommended in the guide.
The Voter Guide has straightforward, comprehensive information about the races and candidates on the ballot—especially the races below Mayor, where information has been sparse and superficial. It goes deep, empowering readers to make good decisions, while also recommending the candidates best equipped to address New York’s challenges.
I hope you’ll take a look at it and share it with other New Yorkers looking for help navigating this election!